Using a social media promotion, SAC N PAC grows donations for St. Jude. To celebrate the season, and in the spirit of giving, SAC N PAC is set to make a donation to St. Jude Children Research Hospital. But just how much the c-store chain gives, depends on its loyal customers. SAC N PAC plans…
What’s On Your Customer’s C-Store Shopping List?
Jeff Weghorst, director of merchandising at dunnhumbyUSA. One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a loyal…
What’s On Your Customer’s C-Store Shopping List?
By: Jeff Weghorst, director of merchandising at dunnhumbyUSA One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a…
Thorntons Opens 44th Louisville Store
Thorntons Inc. is celebrating the grand opening of its newest location today, Thursday, Dec. 16. The new store at 4740 Chamberlain Lane, marks the chain’s 44th location in the Louisville, Ky., metropolitan area. This latest addition expands the number of Thorntons store locations to 165, with operations in the Midwestern strongholds of Illinois, Indiana, Kentucky,…
Flat Holiday Sales Ahead?
As U.S. consumer confidence cautiously edges upward, The Nielsen Co. predicts consumer holiday spending to closely reflect 2009 spending with flat dollar sales at approximately $89 billion, and flat to declining unit sales, down .15%. “As we approach the holiday season, consumer confidence is up slightly, but below pre-recession levels,” said James Russo, vice president,…
Set Your Sights on Loyalty
Catalina Marketing and Outsite Networks have partnered to bring brand-sponsored loyalty offerings to convenience stores. Catalina Marketing, the innovator and leader in consumer-focused marketing, delivers compelling and relevant in-store promotions. The marketing company partners with grocery, drug, mass and convenience retailers to provide the best money-saving incentives for your customers. Catalina offers 25 years of…
New Forecourt Moves
Though gas prices have dropped significantly from a year ago, forecourt-driven sales are still a challenge for many convenience stores because people aren’t buying gas as freely as they did several years ago. The reason? Our troubled economy makes it tough for many to afford the long car trips. Fewer trips mean fewer opportunities to…