MSA Headlines LEAD Marketing Conference

Management Science Associates’ (MSA) Managing Director, Suzy Silliman along with SmartRevenue’s Candace Adams, presented “The Drivers of Retailer Loyalty in the Convenience Channel” at the 4th Annual Shopper Technology Institute’s LEAD Marketing Conference in Chicago this week. The conference, with more than 200 retailer and CPG executives, is the only cross-channel collaborative event for retailers