WilcoHess and Vendgogh are expanding their gas island vending initiative after less than 120 days, in order to test additional stores. The two companies have collaborated to install a patented, integrated cold drink vending solution on the gas island that expands the offerings available to gas customers. The solution enables WilcoHess customers to buy…
Family Express Adds Mobile App
Customers can download the Family Express mobile applications for Android, Blackberry or iPhone and link their F.E. Perks account to their device. This option allows Family Express customers an easy, quick alternative to grabbing their wallet or digging through their purse. “Offering our customers a digital alternative to a traditional plastic card makes their transaction…
Tapping Into the Buying Power of Hispanic Customers
C-store executives charged with marketing to the Hispanic community may be chagrined to find that there is, when all is said and done, no Hispanic community. Instead, there are many Hispanic communities. According to Chicago-based Doyle Research Associates Inc., “Hispanics possess many cultural similarities like common language, Spaniard ancestry and common religion. On the other…
Breaking into Branding
Branded Check List Retailers planning to add a branded foodservice program should consider the start up cost as well what long-term factors will influence profitability such as additional labor and rising food costs. “You have to decide what’s best for you,” said Sandy Arrasmith of J&H Family Stores. “Take a look at the brand you…