Ice cream fans will flock to dip into DOVE Ice Cream, which now offers an improved premium taste, a better value and three new flavors that will appeal to a wide range of consumers and occasions. DOVE Unconditional Chocolate Ice Cream, for the true chocolate lover, blends rich chocolate ice cream, delectable chunks made with…
Ice Cream, Frozen Novelty Sales Rise
New product development will play a large role in the continued success of the ice cream market in the coming years. It’s been a hot summer, and what’s better to cool people off, but ice cream…and it appears that the market for ice cream in America has got it licked. According to recent Mintel research,…
Dealing with Dairy
A federal program is threatening milk and ice cream prices, which could impact c-store sales. By Howard Riell, Associate Editor. Even with all of the options that packaged goods manufacturers give consumers today—brands, flavors, package sizes, price points, promotions and much more—ice cream has remained a pretty simple retail category. Enter the federal government. In…
Ben & Jerry’s Listens For Boston Tweets
Ben & Jerry’s delivers its ice cream based on Twitter requests to Boston customers this August. Ben & Jerry’s plans to deliver its sweet treats to customers in Boston via Tweets on Twitter this month. From Aug. 6 to Aug. 31, the Ben & Jerry’s Scoop Truck will tour Boston, stopping at local businesses, nonprofits…
Mars Tweets For Ice Cream
SNICKERS Ice Cream with Mars Chocolate North America creates a new Twitter competition across the U.S. As of July 19, consumers had the opportunity to come up with a creative way to share 1,000 SNICKERS Ice Cream bars with family, friends and colleagues. Contestants must tweet their response in 140 characters or fewer before Aug.…
Mars Celebrates National Ice Cream Day With Six Flags
Mars Chocolate North America promotes its ice cream products at 11 Six Flags parks across the U.S. for National Ice Cream Day. Mars Chocolate North America announced its exclusive partnership with Six Flags Entertainment Corp. to help consumers celebrate National Ice Cream Day on July 15. Guests who visit select Six Flags parks on National…
18+ DOVE Ice Cream Truck
Mars Chocolate North America announced that 10 fan-selected cities will receive a visit from the special-edition “Adults Only” DOVE Ice Cream Truck, loaded with DOVE products to help adults relive their childhood ice cream memories. The truck will make stops throughout the U.S. between late June and early August, all of which were chosen by…
Ice Cream Truck Tour Celebrates Milky Way Chocolate Ice Cream Bars
Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way…
Driving Snacks Sales
While private label products are improving, quality and value remain critical components for all snacking options. By Howard Riell, Associate Editor “Yes, but…” That’s the all-too-common answer to the question of whether or not price promotions can drive snack sales in convenience stores. Yes, in a lousy economy people look for and respond to savings.…
Peanut Butter Swirl
Ice cream consumers now can combine their love for sweet chocolate, peanut butter and savory peanuts with the new DOVEBAR Peanut Butter Swirl Ice Cream with Milk Chocolate. The fusion of peanut butter with chocolate has long been a favorite, and with new DOVEBAR Peanut Butter Swirl with Milk Chocolate, consumers can “Crack into an…