International Dairy-Deli-Bakery Association report shows demographics are changing, impacting the way retailers market. A new cultural mix is shaping the retail food market, according to the “What’s In Store 2012” report from the International Dairy-Deli-Bakery Association (IDDBA). The burgeoning U.S. Hispanic population, in addition to single-person households, are steadfast forces in the grocery aisle. Active…
NACS 2011 Novamex
Are you capitalizing on the biggest growing demographic in the US? Novamex will help you get there with three outstanding products: Jarritos Mexican Soft Drinks in a variety of flavors, Camaronazo, a shrimp based drink that is a perfect bundling opportunity with snack and beer sales and Cholula, which is the fastest growing hot sauce…
Novamex
Are you capitalizing on the biggest growing demographic in the US? Novamex will help you get there with three outstanding products: Jarritos Mexican Soft Drinks in a variety of flavors, Camaronazo, a shrimp based drink that is a perfect bundling opportunity with snack and beer sales and Cholula, which is the fastest growing hot sauce…
Tapping Into the Buying Power of Hispanic Customers
C-store executives charged with marketing to the Hispanic community may be chagrined to find that there is, when all is said and done, no Hispanic community. Instead, there are many Hispanic communities. According to Chicago-based Doyle Research Associates Inc., “Hispanics possess many cultural similarities like common language, Spaniard ancestry and common religion. On the other…
7-Eleven To Offer New Magazine For Hispanic Audience
This summer, nearly 2,000 7-Eleven stores across the country will offer the quarterly Spanish magazine Constru-Guia al Dia, which will increase the publication’s readership 251% and reach a growing demographic at c-stores. The new distribution at 7-Eleven, coupled with an existing collaboration with The Home Depot, will put Constru-Guia al Dia directly into the hands…
Growing Snack Sales
Sunflower seeds, which have quietly built a loyal following both as planned and impulse purchases, are garnering more shelf space these days as c-store retailers expand this category. Randy Adams, buyer for Huck’s Food and Fuel in Carmi, Ill., found that sunflower seeds have proven so popular that when he recently completed a nuts and…