Integrated marketing supports nationwide launch of 2012 Hess Toy Truck, making the toy available nationwide this holiday season. Hess Corp.’s Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time. Details of the 2012 Hess Toy Truck will be announced…
Hess Introduces Online Racing Game
Hess Corp. is introducing a virtual new chapter to its 46-year-old Hess Toy Truck holiday tradition with the launch of its first-ever interactive game, the Hess Jet Game. Based on the 2010 Hess Toy Truck and Jet, the Hess Jet Game takes the Hess Toy Truck to a whole new level, providing fans with a…