Sides, combo meals and even small equipment purchases can take your foodservice program from blah to booming. By Erin Rigik, Associate Editor. The International Dairy Deli Bakery Association’s (IDDBA) “What’s in Store 2012” report revealed consumers are buying more prepared meals at convenience stores that provide quality and variety to shoppers. Just being on top…
Geo.H Green Oil Helps Disadvantaged Kids Have A Merry Christmas
Annual fundraiser beat last year’s charity goal by 6.4%. The Wyatt Brothers, co-owners of Geo.H Green Oil in Fairburn, Ga., have announced the results of their annual fundraising event that raised $25,000 for Atlanta’s Empty Stocking Fund, Newman’s Welcome House and Fairburn’s In His Great Name Ministry. “We are so pleased and proud to report…
Geo H. Green Oil Co. Raises $24,000
Pictured: John Bushaw, general manager of Fairburn Family Travel Center for the past eight years, and Donna Nichols an 18-year veteran Green Oil employee and champion fundraiser. Geo. H. Green Oil Co.’s annual Charity Fund Raising efforts were successful in raising some $24,000 for its three adopted charity partners – Greater Atlanta’s “Empty Stocking Fund,”…
Delivering the Goods
Winning Over CPG Customers According to a new study commissioned by MEI Computer Technology Group Inc., there is an increased emphasis on improving trade promotion effectiveness, as consumer packaged goods (CPG) manufacturers look to bolster the value and return on their trade spend, and capture wallet share from consumers. Despite the current climate,…
Lessons Learned from Challenging Year
There’s no doubt that 2009 will go down as one of the most challenging years ever for the convenience store and petroleum industry. Combined with the poor economy that plagued marketers all year, credit card fees and tobacco regulations added fuel to a fire that, quite honestly, was already burning out of control. For this…
Serving the Unbanked
As the economy worsened, the number of adult Americans without bank accounts grew exponentially—and the use of prepaid cash cards climbed to new heights as well. Directo, a company that tracks pay cards to unbanked workers, reported that the recession has sent the number of unbanked Americans soaring to about 50 million, well up from…