Programs announced at 2013 marketing conference help branded customers compete in challenging marketplace. By John Lofstock, Editor Phillips 66 yesterday wrapped up its 2013 Marketing Conference & Trade Show in Las Vegas with a flurry of new announcements and marketer awards. The Houston-based oil company, which operates the Phillips 66, 76 and Conoco retail brands,…
New Jersey ExxonMobil Dealers Unite
By John Lofstock, Editor When ExxonMobil Corp. announced last June that it was getting out of direct-store operations, dealers of its venerable retail brands found themselves at a crossroads. They could either be on the receiving end of the deed to their own properties or be forced to work with a new master and an…