Seasonal promotion features chance to win ‘gas for life.’ Leading gas station chains Phillips 66, 76 and Conoco are encouraging travelers to hit the road this summer through a seasonal promotion that offers drivers the opportunity to win free gas for life, among more than 6,000 other prizes. With automobiles as the primary means of…
Shop Around The Clock
7-Eleven has an array of gifts for last minute shoppers this holiday season. With retailers opening their stores even earlier for Black Friday door-buster sales, shoppers started the hunt for December holiday deals as early as Thanksgiving evening, jockeying for flat-screen TVs and fighting over waffle irons. But shopping in the middle of the night…
Understand the Rules Customer Service
One unhappy shopping experience can influence the behavior of 16 customers. Can you afford to lose that business? By Jim Callahan. Great customer service is still and will always be the hallmark of any successful retail business. As convenience store operators we have high standards to compete with. For example, it is standard practice in…
Leveraging Loyalty
Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its…
Prepaid Cards: The Sky’s the Limit
Prepaid cards have been used in the U.S. for about 20 years, and forward-thinking marketers continue finding new ways to use and promote them. This is a boon for convenience retailers, many of whom have been instrumental in growing the category. Prepaid cards were invented in Europe in the mid-70s when Italians found themselves short…