Knowing your skill sets when it comes to foodservice is vital in accurately determining which foodservice model will breed the most profitability for your chain. By Erin Rigik, Associate Editor. Co-branding, leasing space to a quick-service restaurant (QSR) and creating a proprietary program all have benefits to c-stores, but knowing the model that is best…
Van Holten’s Announces New Hire
Waterloo, Wis.-based snack food manufacturer, Van Holten’s, welcomes Jon Florin as its new marketing manager. Florin joins Van Holten’s with an extensive background in marketing and in the retail food business with his most recent position being marketing director at Madison Media Institute. Florin is now responsible for formulating and executing marketing strategies to help support and…