Water continues to briskly flow into and out of convenience stores. The key for retailers is to cut through the clutter and put together the most profitable set possible. Bottled water volume overall grew a little over 4% in 2011, according to preliminary tracking figures from the Beverage Marking Corp. (BMC). The single-serve retail PET…
Bottled Water
TOP PERFORMERS Aquafina (PepsiCo) Dasani (Coca-Cola Co.) Nestle Waters (All Brands) HONORABLE MENTIONS Fiji Evian (GBE) Bottled water continues to grow at an unprecedented pace and the category’s popularity is attracting the attention of more than just retailers. The focus on bottled water by revenue-hungry legislatures and environmental special-interest groups will remain an ongoing story…