Selling energy shots is highly advantageous. The small package size means retailers can place them in multiple locations without taking away from other items. Because most people drink them warm, they don’t need to take valuable cooler space. And the standard $2.99 price gives them a nice ring. Retailers report brisk sales to everyone from…
Circle K Adds AeroShot
“This delivery system is uniquely designed to meet the needs and expectations of Circle K’s 24/7, always-connected, on-demand energy customers,” says Circle K spokesperson. Circle K convenience stores plans to add AeroShot Energy, a new air-based energy product, to 3,100 of its stores starting in October. Following announcement of the New York Attorney General’s investigation…
Pink Lemonade Energy Shot Shoots Down Breast Cancer
5-hour Energy joins the battle against breast cancer as it introduces its new Pink Lemonade flavor. A portion of each sale of the new Pink Lemonade 5-hour Energy will be donated to the Avon Foundation for Women Breast Cancer Crusade from Oct. 1 through Dec. 31, 2012. Living Essentials LLC, distributor of 5-hour Energy, has…
Air Shots Could Be New Trend In C-Stores
A handful of New England c-stores begin to test AeroShot products, which were invented by a Harvard University professor. Air shots have hit the New England c-store market as AeroDesigns launches its AeroShot product at convenience stores in Northeastern U.S. AeroDesigns has established distribution partnerships with the New England-area’s leading distributors such as J Polep,…
Bursting With Energy
The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success…
Ignite Wellness Sales
Prestige Imports LLC is launching Penthouse branded libido and sexual wellness shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications Inc., the publisher of Penthouse magazine. Recent IRI data shows an impressive increase in retail sales…
Meeting the Needs of Today’s C-Store Customers
CSD‘s 2012 Category Management Outlook offers trends and analysis from more than 25 key in-store categories. By John Lofstock and Erin Rigik. Tough economic times and stiff competition across the supply chain are making it critical for convenience store operators to have a solid understanding of their customers, particularly their high-frequency, high-value shoppers. Armed with…
Energy Shot Sales Expect to Grow in 2012
Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,…
Boosting Energy Sales
Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of…
A Shot of Energy
Multi-platinum music star and entrepreneur Curtis “50 Cent” Jackson believes that with better energy and focus you gain the power to do greater things. That’s why he created Street King, an energy shot that provides six hours of energy with 100% natural flavors. Available in Orange Mango and Grape flavors, the 2.5-ounce shot contains zero…