As technology continues to change the way we do business, retailers must weigh the benefits of being ahead of the curve versus the risks, and the disadvantages of falling behind. By Erin Rigik, Associate Editor. In a scene from the futuristic movie “Minority Report,” Tom Cruise’s character walks through a shopping mall while 3-D screens…
COLLOQUY Educates Loyalty Marketers
As the middle-class gets further squeezed five loyalty trends are helping merchants add value to attract customers. In its most recent issue, LoyaltyOne’s COLLOQUY magazine examined the strapped U.S. middle-class and what marketers can do to develop loyalty with this group through the lingering recession and beyond. With 50% of Americans defining themselves as middle-class,…