MACS becomes one of the first c-store chains in the U.S. to pioneer shopkick technology. As an ExxonMobil partner, Mid-Atlantic Convenience Stores (MACS) has announced its Washington, D.C. stores will now offer shopkick Inc.’s loyalty program. MACS is one of the first convenience store chains in the country to join the ranks of major retailers…

The shopkick app detects a shopkick signal from a device located in each participating store, which is picked up by a shopper’s smartphone. ExxonMobil  has partnered with shopkick, a location-based shopping app that rewards shoppers simply for walking into stores and interacting with products.  As of today, shopkick is pumping out rewards at more than…