Restaurant operators and fast-food retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 9524 at The National Restaurant (NRA) Show from May 18-21 in Chicago. KickBack Rewards Systems, an Idaho-based rewards and loyalty solutions provider, is pleased to announce that it will makes its…
The Importance of Making a Great First Impression
Something as simple a smile and a “thank you” goes a long way in elevating the customer service experience. By Jim Callahan. The saying goes, and I so agree, that you never get a second chance to make a first impression.In the business world, when you are expected to be a leader, this is something…
Is Consumer Trust Eroding?
New LoyaltyOne study looks at customer attitudes toward divulging personal information. LoyaltyOne has released new loyalty findings that show when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their social security number. Of the 1,000 U.S. consumers that responded to a recent online survey,…
Valero Makes Connections Through New Website
Valero Corner Stores strengthens its relationship with loyal customers through its new CornerStore4U.com Website. Valero Retail Holdings Inc. Corner Store locations delve deeper into the social media world as the company creates the new CornerStore4U.com Website and a store app. The launch enabled more than 100,000 consumers to participate in the free music and movies…
CITGO Freedom Oil Celebrates Its 10th Year In Business
Freedom Oil celebrates its 10th anniversary by offering a month-long rewards program to its loyal customer base. Freedom Oil, a Warsaw, Ind.-based CITGO Marketer, is celebrating its 10th anniversary by offering loyal customers with its Freedom Rewards Program. Customers can earn cents-off-per-gallon rewards based on store purchases marked at Freedom Express locations through Aug. 31.…
WilcoHess Partners With OpenStore by GasBuddy
“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by…
SymphonyIRI Says Shopper Marketing Is Critical To Retailers
SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand…
Landmark Selects Gilbarco’s Applause TV with Outcast
Exclusive forecourt media solution for up to 300 Houston area sites. Houston based Landmark Industries, operator of Timewise convenience stores, has selected Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for 300 company operated and dealer sites. Gilbarco and Outcast Media were first to market with the award-winning Applause TV,…
Cenex Launches Tanks of Thanks
First of its kind, community-driven initiative celebrates customers’ good deeds and generates engagement from retailers. Cenex—the CHS energy brand—has launched a new a program that recognizes and rewards people for the everyday acts of kindness that make our communities a better place to live. As part of a new marketing campaign launched last December, Tanks…
Are Customers Always Right?
As anyone even remotely associated with the service industry will tell you the customer is king. But a new book is challenging that theory and takes a critical look at the true value of disgruntled customers. For example, in a retail setting, the squeaky wheel almost always winds up getting the grease. Customers tend to…