New director of sales appointed to Champion and Bi-Line brands. Champion Industries welcomes Jay Bravinder as director of sales for its Champion and Bi-Line brands. In this role, Bravinder will have sales management responsibility for a significant portion of Champion and Bi-Line’s total business in the greater northeast. Bravinder brings to this role extensive sales…
Promoting Your Store Through Public Relations
By: John Matthews, founder and president of Gray Cat Enterprises Inc. Public relations can often be overlooked as a powerful tool in communicating your store and its brand throughout the community. Whether you are creating news, sponsoring an event or contributing to a charitable organization, a prudent public relations strategy can create the following benefits…