Through its partnership with Purdue University, the Indiana chain is giving college football an opportunity to win free gas for a year. Valparaiso, Ind.-based Family Express earlier this year entered a multi-year sports marketing agreement with Purdue University Athletics and its multimedia rights holder, Purdue Sports Properties. As the college football season winds down,…
Thorntons Announces Football Cup Challenge
Thorntons has announced its new College Football Cup Challenge, taking place in Louisville, Ky., southern Indiana, and Lexington, Ky., store locations. The promotion began on Saturday, Sept. 4, coinciding with the college football game between the University of Louisville and the University of Kentucky. Thorntons’ stores now feature new 32-ounce fountain cups that say “Bleed…