When stocking up on novelty items, thinking outside the box can help retailers drive big profits. By Erin Rigik, Associate Editor. Retailers are driving impulse purchases with unique novelty products, including big ticket items, seasonal displays and small ring products that make everyday life more convenient. Dallas-based 7-Eleven Inc., for example, is making packing easier…
Gaining Insights into Convenience Store Customers
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, delve into c-store shoppers’ attitudes about buying seasonal and holiday candy. By Trish Temmerman, Contributing Editor. With Halloween and Christmas just around the corner, we are approaching that time of year when some of the most widely recognized seasonal confectionery items are purchased and consumed:…