Market researchers report that between 82% and 92% of Americans admit to indulging in chocolate candy. Even more important is the revelation that the majority of them do it at least once a month. By Marilyn Odesser-Torpey, Associate Editor. Americans aren’t eating out as much as they used to, but they are eating more chocolate,…
Snickers the Tops
Mars Foodservice presents the top-testing new candy bar launch from Mars in over three years: Snickers Brand Peanut Butter Squared, which combines peanuts, caramel, nougat, milk chocolate and peanut butter. The combination of peanut butter and chocolate is quickly becoming a leader in the snack industry, making up more than 18% of the entire chocolate…
Gaining Insights into Convenience Store Customers
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, delve into c-store shoppers’ attitudes about buying seasonal and holiday candy. By Trish Temmerman, Contributing Editor. With Halloween and Christmas just around the corner, we are approaching that time of year when some of the most widely recognized seasonal confectionery items are purchased and consumed:…
Less Fat, Richer Chocolate
Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.…
Simply Caramel
Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is…
Candy is Dandy
Hebert Confections LLC announces the launch of Fully Loaded Fudge, an extension to its highly acclaimed Fully Loaded Inclusion Bars. The rich chocolate fudge is made with real cream and real butter, then infused with gourmet inclusions inside and out to create a new taste, which has a completely unique visual appeal. The new…