Customers welcome in new years with a free cup of Joe. For the fifth consecutive year, Cumberland Farms will offer free coffee starting at 5 p.m. on Saturday, Dec. 31, 2011 until 5 a.m. on Sunday, Jan. 1, 2012. An annual community service tradition, Cumberland Farms encourages customers to stop by any one of Cumberland…
Nice N Easy Celebrates New Brewerton Location
Santa Claus, Elmo, Cookie Monster and the Nestle Quik Bunny are among the attendees at Nice N Easy ribbon cutting event. Nice N Easy Grocery Shoppes, a convenience store chain in upstate New York, held an official ribbon cutting and grand opening celebration at its newest store located at 5565 Bartell Road in Brewerton. The…
7-Eleven Celebrates National Coffee Day
Free Coffee will greet customers from 7 a.m. to 11 a.m. this Thursday at their local 7-Eleven store. Something’s brewing at 7-Eleven Inc. as its U.S. and Canada stores get ready to celebrate National Coffee Day on Thursday, Sept. 29, with its own caffeinated celebration – CofFREE Day. From 7 a.m. to 11 a.m. on…
Roadrunner Markets Ups Social Media Strategy
Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia. “Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social…
Wilson Farms Adds ACH Debit Card with Multiple Rewards
Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson…
Marketing the Menu
The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that…