Despite the additional perks a store might offer, basics such as store cleanliness and eye-catching signage most impact customer impressions. For its new research, Innovation Trends, Attitudes and Opportunities, IDDBA commissioned Datassential to explore consumer attitudes and interest in various forms of innovation. A key insight from the report is that for today’s grocery shoppers,…
Clean Restrooms Offer Distinct Competitive Advantages
As convenience store operators vie for foodservice customers, they need to ensure they are conveying a safe, sanitary image throughout the store. By Erin Rigik, Associate Editor. When David Miller, president of Chandler Oil Chevron, remodeled his 3,000–square-foot convenience store in Chandler, Ariz. last year, he had design team C7 Works give extra attention to…
Targeting Customers Through Store Design
When Towns Mart enlisted the services of Design Fabrications (DFab) to create an inviting shopping environment for a new store it was constructing in Washington Township, Mich. in 2007, the chain was looking to broaden its customer base through an upgraded design. “We were targeting female and upscale customers by trying to achieve an open…
What Do Your Restrooms Say About You?
When it comes to sanitation and store cleanliness, looks speak for themselves. Whether it’s the front counter, the forecourt or the restrooms, convenience store operators must monitor the message they are sending to customers. “If you’re in this business and want to stay in this business your customer is going to tell you what their…