Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in…
Nestlé Waters’ CEO Inducted into Beverage World Hall of Fame
Kim Jeffery, president and CEO of Nestlé Waters North America, was welcomed into the Beverage World Hall of Fame on Sept. 22, 2010, at the Interbev 2010 Conference in Orlando, Fla. For more than 25 years, the Hall of Fame has honored executives in the beverage industry who have demonstrated devotion, creativity and passion for…
Michelob Brewing Co.
Michelob “Gold Medal” Sampler Pack This fall, Michelob Brewing Co. will debut a new “gold medal” sampler pack comprised exclusively of Michelob beers that have received top honors at the Great American Beer Festival (GABF) or the North American Beer Awards (NABA). Available nationwide through February, the sampler pack includes Michelob Original Lager (2001, 2003…
Novamex
The #1 Mexican Soft Drinks Sold in The U.S Come by booth #6761 and discover the exotic Mexican soft drink flavors of Jarritos, Sidral Mundet and Sangria Senorial. They are a proven hit with teen and young adult C-store customers across the country. Ask about our custom cross category promotions and merchandising support. Booth #6761…
Growing Milk and Dairy Sales
Milk’s Bumpy Ride In Mintel International’s new “Milk in the U.S.” report, senior analyst David Browne predicted a “bumpy ride” for the $11-billion milk market. Few categories, he noted, are as volatile as milk, which is reflected in the wild dollar sales swing during 2004-09. “Volatility may return to the market in late…
WilcoHess Expands Gas Island Vending Initiative
WilcoHess and Vendgogh are expanding their gas island vending initiative after less than 120 days, in order to test additional stores. The two companies have collaborated to install a patented, integrated cold drink vending solution on the gas island that expands the offerings available to gas customers. The solution enables WilcoHess customers to buy…
Thorntons Announces Football Cup Challenge
Thorntons has announced its new College Football Cup Challenge, taking place in Louisville, Ky., southern Indiana, and Lexington, Ky., store locations. The promotion began on Saturday, Sept. 4, coinciding with the college football game between the University of Louisville and the University of Kentucky. Thorntons’ stores now feature new 32-ounce fountain cups that say “Bleed…
Maintaining Strong Energy Sales
It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was…
Fall Brew
Samuel Adams OctoberFest is brewed to celebrate the arrival of autumn. The first thing customers will notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep golden amber hue, which itself is reflective of the season. This hearty lager is rich with a blend of four…
Mello Yello Goes Retro
Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a citrus flavor to chill any hot summer day. Starting this summer, Mello Yello is going back to its roots with a remixed version of its original package design. While Mello Yello has been widely available in the Midwest and Southeast…