Management Science Associates (MSA) and Paradigm Sample, in partnership with Convenience Store Decisions, are teaming up to offer a free Webcast tomorrow that will examine the purchasing habits of adult tobacco consumers at U.S. convenience stores. The tobacco industry continues to face challenges on multiple fronts, namely ongoing legislative initiatives and the ever-present high rate…
Cultivating Loyal Customers
Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs…