Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew…
Light Boost to Beer
Despite tough economic times, sales of beer and wine remain constant even though many consumers continue to “trade down the box,” according to Dan Roane, category manager of alcoholic beverages for Circle K’s Southeastern stores. “The below premium beer segment is doing much better than it has in years,” Roane said. “We actually are seeing…