Circle K focuses on evolving its sale of e-cigarettes through a partnership with NJOY. Circle K entered a partnership with NJOY electronic cigarettes for chain-wide corporate store distribution in 3,100 U.S. retail locations as of August 2012. Circle K has been an early leader in the e-cigarette category, and this new partnership further strengthens NJOY’s…
Creating A Branding Game Plan
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced…
Boosting Energy Sales
Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of…
Facebook Marketing for Convenience Stores
Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and…
It’s All About the Brand
Top retailers in any category understand the importance of their brand, their brand promise and how they deliver on that promise. They understand that given a choice, consumers would rather spend their money with retail brands they know, like and trust. So how recognizable is your c-store brand and what is it that you promise…
Driving Business with Branding
As competition increases from drug stores, fast-food restaurants and coffeehouse, communicating a clear branding strategy is timely and vital. The forecourt is more important than ever, especially as gas prices are rising at a fast clip. Fewer trips mean fewer opportunities to market through the forecourt, so retailers must use every strategy to drive store…