Choosing a branded pizza partner means balancing a complex equation that weighs such factors as product quality, financial and logistical considerations, marketing programs, employee training, ongoing support, brand equity and local competition. Suddenly, a cheese pizza isn’t so simple any more. It’s a complex decision that must be made carefully, said Dan Rotherham, director of…
Reaching Your Target Audience
When times are good, you should advertise. When times are bad, you must advertise. There’s no doubt we’re trudging through some tough times—it’s been this way for at least the past year. And there’s certainly no “crystal ball” to tell us when it’ll all be over. We might pull out of this down cycle sooner…