Customers to be rewarded for their loyalty. BP Products North America Inc. is committed to finding new ways to build loyalty amongst consumers. First it launched the new BP Visa with Pump Rewards, and now the company is taking Pump Rewards technology to a whole new level by launching several pilot programs this fall in…
BP Pays $13 Million In Settlement With U.S. Department Of Labor
BP plans to resolve all of the citations issued to it by the U.S. Department of Labor’s Occupational Safety and Health Administration by the end of the year. BP Products North America Inc. agreed to abate safety violations and pay $13,027,000 to the Occupational Safety and Health Administration (OSHA) for penalties. OSHA and BP Products…
BP Features Interactive ‘Team USA Experience’ At A D.C. Location
BP wants to get customers excited about the upcoming 2012 Olympic and Paralympic Games with in-store promotions. As the London 2012 Olympic and Paralympic Games approach, BP Products North America Inc. gives Washington, D.C. consumers the opportunity to step into the shoes of Team USA hopefuls at an upcoming BP Team USA Experience event. BP’s…
BP Stands By Team USA
BP helps U.S. consumers experience the London 2012 Olympic and Paralympic Games through advertisement, tours and giveaways. BP Products North America Inc. plans to support Team USA during the London 2012 Olympic and Paralympic Games. “With 23,000 employees in the U.S. BP is honored to be a part of the Team USA family, and we’re…
BP Unveils $500 Million Marketing Plan
BP Products North America looks to revitalize its U.S. retail brand. BP Products North America Inc. has rolled out plans to reclaim the title as the number one fuels marketer east of the Rockies at the 2012 BP Amoco Marketers Association (BPAMA) Convention and Business Expo—an annual gathering of BP marketers taking place in Florida.…
BP Introduces Card Fraud Prevention Program
“FraudGuard empowers our network to take action to help prevent fraudulent activities at BP stations,” says BP card operations manager. BP Products North America Inc. has announced the launch of FraudGuard, its newly enhanced payment card fraud prevention program that features proven technology options for eligible sites and business incentives for participating retailers. Eligible BP-branded marketers may opt-in to take advantage of different opportunities to increase payment card security at purchase points both indoors and outdoors. According to a recent study, U.S. retail merchants incurred more…
BP Outlines Plan to Move Brand Forward
BP Products North America Inc. recently reaffirmed its commitment to the BP retail brand in Gaylord, Md., at the 2010 BP Amoco Marketers Association (BPAMA) Convention and Business Expo, an annual gathering of BP marketers. A record number of marketers attended this year’s event to hear from several top BP executives how the company plans…
BP Aims To Offer Price Rollback Technology Network-wide
BP Products North America Inc. plans to be the first fuel company in the U.S. to deliver price rollback technology that awards instant cents-off-per-gallon savings at the pump to consumers throughout its BP-branded network. As of Jan. 31, more than 350 eligible sites have begun the BP-funded and managed technology deployment process with the remainder of…