SweetLeaf Liquid Stevia offers endless, guilt-free options to tease consumers’ taste buds when added to favorite foods and drinks. Consumers enjoy this calorie-free, zero glycemic option. SweetLeaf Liquid Stevia can be added to water, coffee, milk, yogurt or other low-calorie foods to improve the taste. The Liquid Stevia drops are convenient and available in easy-to-use…
Energizing a Crowded Cold Vault
Energy by the Numbers Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverages’ performance, the worst may be over, said Michael Bellas, chairman and CEO of Beverage Marketing Corp. “Beverages are likely to be one of the first categories to benefit with a job-led economic recovery because they…
Heineken Launches Summer Marketing Initiative
Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines…
Rutter’s Debuts Flavored Milk
Rutter’s Dairy has introduced Rutter’s-branded vanilla and strawberry milk pints to the consumer market. For years, the two flavors were available only as part of Rutter’s school milk program. The new pints – sold in plastic bottles – are the first new flavors of milk introduced by Rutter’s in a few years. Previously, Rutter’s had…
Coke Plans New Distribution
Coca-Cola Enterprises Inc. is testing a new method of delivering beverages to 7-Eleven stores in Southern California, using Costco Wholesale Corp. as an intermediary, Reuters reported. Currently, under Coke’s direct-store delivery model, beverages are sent from the bottling facility to a warehouse and then to a distribution center, which distributes the drinks to individual stores.…
Pepsi, Cheerwine Team Up On Fountain In The Carolinas
Now convenience stores carrying Pepsi on fountain in North Carolina and the Myrtle Beach, S.C., area can also offer Cheerwine -the unique, sparkling soft drink from Salisbury, N.C -which will be distributed by Pepsi Bottling Ventures (PBV) beginning in April. PBV’s statewide fountain distribution of Cheerwine marks a deepening distribution partnership between North Carolina’s two…
Juices and Teas Bounce Back
Innovation, health and pricing are some of the factors that will help or hinder c-store operators looking to make money with juices and teas in 2010. While juices and teas have struggled over the past few years, 2009 was sort of a renaissance year for the category as both segments experienced sales gains. Overall, for…
Coke To Aquire North American Operations Of Its Biggest Bottler
Coca-Cola Co. today announced it plans to buy the North American operations of its largest bottler, Coca-Cola Enterprises Inc., in a strategic reversal that would close a competitive gap after PepsiCo. reached a similar deal, Reuters reported. “Coke couldn’t sit back while Pepsi delivered $600 million (or more) in synergies for reinvestment and then transformed…
Managing the Crowded Cold Vault
When it comes to packaged beverages, what gets put on the shelves may not be what customers are looking for and, in this economy, that’s a situation retailers must avoid. Making wise, informed buying decisions is the crucial difference between boosting cooler sales and blowing a lot of hot air. From colas to energy drinks,…
Put Some Bark in Cooler Sales
Retailers looking to build cold vault sales can do so with a purpose. Margo’s Bark Root Beer grew out of Oscar Youd’s elementary school science fair project. Named after the family dog, Margo–a rescued black lab-pit bull mix, the micro-brewed soda stands up to the rigorous tasting standards of a 7-year-old root beer aficionado. Margo…