Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when it donated to victims of the San Francisco earthquake. Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting…
Anheuser-Busch InBev Buys Grupo Modelo
Anheuser-Busch InBev is acquiring the rest of Mexican brewer Grupo Modelo, the maker of Corona beer, in a deal valued at $20.1 billion, BusinessWeek reported. A-B InBev, which already owns a 50% stake in Modelo, plans to purchase the remaining stock for $9.15 per share. Under the terms of the deal, Grupo Modelo—which brews and…
Beer Sales in C-Stores Up Over $200 Million in 2011
Convenience stores were the leading channel for beer sales among off-premise retailers. The Beer Institute released new data today showing beer sales in convenience stores rose by 1.3% in 2011 totaling over $16.7 billion in sales. Convenience stores were responsible for nearly 17% of total beer sales in 2011, comprising the largest share of off-premise…
Heineken Honors Crescent Crown Distributing with Red Star Award for Business Performance
HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that…
Convenience Store Sales Topped $680 Billion in 2011
Convenience store sales, both at the pump and inside the store, set new records in 2011, according to data released today by NACS. In-store convenience store sales grew 2.4%, reaching a record $195.0 billion. Combined with $486.9 billion in motor fuels sales, total convenience store sales in 2011 were $681.9 billion, or one out of…
Beer Bounces Back
It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A…
Understanding What Your Customers are Buying
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, examine the market basket of 18-34-year-old convenience store shoppers. By Trish Temmerman, Contributing Editor. Numerous reports are being written about connecting to and interacting with the Millennial (18-34 year-old) generation. These Millennials, numbering 71 million-plus according to the 2010 U.S. Census, are a key shopper…
Heineken Serenades on Valentine’s Day
“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting…
RaceTrac Debuts Prototype Store
“The whole goal is to take you back to the idea of a neighborhood store versus a traditional gas station,” says RaceTrac spokesperson. RaceTrac opened a new store this week on the corner of Cherokee Street and Lake Acworth Drive in Acworth, Ga., that is set to serve as the prototype for all new RaceTrac…
Heineken Partners With UEFA Champion League Soccer
At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions…