Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager. In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of…
Heineken USA Enhances Retail Partner Support
New hires include Nick Lake as senior director, category management, and Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders. • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts. • Monique…
Building Better Beer Sales
While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer. By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in…
Colorado Says No To Full Strength Beer At C-stores
Full-strength beer proposal reaches Legislature floor for the first time, but is voted down. Colorado lawmakers have rejected a proposal that would have given convenience stores, gas stations and grocery chains the right to sell full-strength beer. The decisions ended a debate that occurs just about every year at the state Capitol, Bloomberg Businessweek reported.…
Kansas C-Stores Inch Closer To Winning The Right To Sell Alcohol
“The passage of SB 54 would set the stage for Kansas to benefit from a free market economy,” says one retailer. Members of the Senate Federal and State Affairs Committee in Kansas voted 8 to 1 in support of Senate Bill No. 54, which would update laws regarding the sale of beer, wine and spirits.…
Flying J Loses Beer License
A Flying J truck stop in Sioux Falls, S.D., has lost its alcohol license after it was caught selling alcohol to minors four times in the last five years, Keloland TV reported. The Sioux Falls City Council decided Monday night not to renew the store’s beer license. “I know of many other businesses down here…
Indiana Retailers Seek Sunday Beer Sales
The Alliance of Responsible Alcohol Retailers has started a new campaign called, “Change It Indiana” that seeks to build public support to allow Sunday carryout alcohol sales in Indiana, the Chicago Tribune reported. The group, which includes Kroger, Marsh, Meijer, CVS and Circle K stores, argues that 47 states allow Sunday carryout sales and that…
Alcoholic Beverage Customers Cautious
U.S. consumers remain somewhat cautious about their alcohol beverage spending, the Nielsen Company reported this month. Nielsen’s research revealed that a significant percentage of consumers claim they are going out less often now than before the economic downturn. Nearly half of consumers (47%) report going to bars or clubs less often, while an even greater…
Getting Back to Beer Basics
Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million…
7-Eleven Debuts Private-Label Beer
Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for…