7-Eleven Offers BOGO Slurpees for Siblings Day

Buy one get one free Slurpees offer a chance to share a treat with brothers, sisters or friends. 7-Eleven is celebrating National Sibling Day (April 10) all week long with some help from its iconic Slurpee brand. Customers have a chance to enjoy a Buy One-Get One (BOGO) Slurpee drink promotion with an exclusive new


Rutter’s Forays Into Wine Sales

Wine department to be located near the beer caves. Rutter’s is entering the wine category. The York, Pa.-based c-store chain’s location at 2215 Old Trail Road in Goldsboro Newberry Township is the first of its stores to begin wine sales, beginning Friday, April 7. It marks the first of seven Rutter’s locations planning to sell


Dos Equis Launches ‘Taste Adventure All Summer’

HEINEKEN USA looks to drive consumer engagement with can buckets and digital or Uber gift cards. HEINEKEN USA is introducing the Dos Equis ‘Taste Adventure All Summer’ program this May to heat up sales for retailers. The program, beginning May 1, leverages the overall growth of Mexican Imports and the rising popularity of beer served


Boosting Your Beverage Business

Whether it’s a modest combination deal or full promotional blowout, c-stores are finding the best methods to churn cold and frozen dispensed beverage sales. By David Bennett, Senior Editor A March 2016 survey by Mintel Group Ltd. showed that convenience store visitors want a wider variety of fresh food and beverages as part of their


Rutter’s Rolls out Beer Sales to Second York, Pa. Site

Rutter’s now has seven stores with beer and five more in the planning stages. Rutter’s is growing its beer sales. The Rutter’s on Richland Avenue in York, Pa. has introduced a Beer Cave. This Rutter’s was remodeled to be able to incorporate the Beer Cave and seating for 30 guests. It is now the second



Stout Brewing Co.’s signature Flavored Malt Beverage Specialty brand, Great America, is expanding its portfolio with the addition of a new seasonal flavor, Tea with Lemon. The new flavor will begin shipping to distributors in early April and is expected to hit retail shelves shortly thereafter. Encouraged by consumer and distributor feedback, Stout Brewing Co. […]

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HEINEKEN’S ‘The Cities Project’ Gives Back

Partners with Bruno Mars 24K Magic World Tour. During Summer 2017, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour – helping fund incredible projects across the country while awarding consumers tickets to the season’s hottest music tour. The Cities Project by Heineken helps bring to life ideas that


Cold Brew Teas

ITO EN is launching a lineup of new ice-steeped, cold brew ready-to-drink teas across two award-winning beverage brands, matcha LOVE and TEAS’ TEA Organic. Each new beverage leverages authentic Japanese cold brew processes, ice-steeping the tea to bring out the smooth, naturally mellow sweetness of green and black teas. The new teas will begin shipping […]

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Extra Strength Apple Pie

Living Essentials LLC announces that its new MLB-themed Extra Strength Apple Pie flavored 5-hour ENERGY shot is available to order now. The product slides into home in the company’s deal with Major League Baseball as it becomes an official partner of the 2017 and 2018 MLB All-Star Game. As part of the deal, the MLB […]

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Freshly-Brewed Tea

TEAse ice tea with the pleasing flavor of wild berries, smoothed with a silky blend of freshly-brewed premium black tea and ignited with a kiss of sweetness. Freshly-brewed green tea, subtly blended with honey, and graced with enchanting ginseng extracts, or tweaked with the snappy flavors of pomegranate and açai berries. Sound good? They are—and […]

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Frozen Tea

Boost your beverage program with Fruzen Frozen Tea. Available now in Citrus Green Tea and Peach Tea, these refreshing new drinks will increase your customers’ satisfaction and drive sampling. Additional green and black tea flavors are coming soon. New to the marketplace and made with real tea, Fruzen Frozen Teas are the perfect addition to any c-store café. Millennials are driving […]

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Almond Beverage

Dairy alternatives are becoming more and more prevalent in lieu of dairy milk, which saw sales decline by 11% in 2016, according to VegNews. Consumers increasingly favor plant-based dairy alternatives whether they are made from soy, coconut, nuts, grains, seeds or pea protein. Hain Celestial has introduced DREAM Ultimate Almond: Original Almond Beverage to support […]

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Energy Shots Still Compete

Energy shots satisfy the need that drives many customers to convenience stores in the first place: something fast and convenient to help them rocket through their busy day. However, the segment has been overshadowed for the last few years by a dynamic energy drink category. Dollar sales of energy shots, including 5-hour Energy, Stacker 2,


Energy Drinks Chugging Along

On-the-go consumers—who make up the bulk of c-stores’ customer base—show no sign of slowing down, which means energy drink sales will continue to grow. The reason is obvious: Americans crave energy. According to a projection by Packaged Facts, sales of energy drinks and shots will grow to $21.5 billion by the end of 2017, driven


C-Stores Learning Their Craft

Beer ranks third among the top 10 merchandise categories, behind cigarettes and packaged beverages, according to the National Association of Convenience Stores (NACS) “2016 State of the Industry” Report preliminary data, derived from submissions as of March 31. In addition, the beer category ranks sixth for in-store gross margin contribution at 4.2%. Moreover, Americans are


A Twist On Refreshment

Both bottled water and sports drinks are thirst quenchers that continue to be staples in the convenience channel. According to research firm Mintel, 83% of U.S. consumers drink unflavored still bottled water, compared with 82% drinking tap water. Flavored still bottled water was consumed by 48% of those surveyed, and 46% sought out both unflavored


Cool Category Carries On

Perhaps there is no “destination category” that best captures the entrepreneurial spirit of the convenience store industry as does cold and frozen dispensed beverages. More and more when patrons enter a c-store, they are likely to encounter dedicated spaces known as the “Chill Zone,” “Siberian Chill,” or “Cold Corner.” Cold dispensed beverages remain a staple


Adding Juice & Tea To the Mix

Both the juice and tea segments have experienced expansion when it comes to flavor innovations as well as more healthful ingredient profiles. Millennials and younger consumers tend to seek out a variety of ready-to-drink tea and juice flavors, according to Los Angeles-based market research firm IBISWorld. Also, tropical flavors like mango and pineapple have been


Lively Soft Drinks Emerge

Although the news is not all positive for carbonated soft drinks, innovation in the category has the potential to create a reboot. Demand for both regular and diet carbonated soft drinks has declined as more consumers turn to healthier beverages to quench their thirst, according to IBISWorld, a Los Angeles-based market research firm. It reported


Blueberry Beverage

Verday Chlorophyll Water has launched its 5th new flavor, Blueberry, expanding the line of refreshing, healthy, green waters. The full line will also now be available through Statewide Beverage Co., direct store delivery, in Southern California from Santa Barbara to San Diego. Now available in Blueberry, Watermelon, Coconut, Cucumber and Lemongrass Ginger, Verday Chlorophyll Water […]

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Citrus Variety Pack

Shock Top is shakin’ things up this year starting with the brand’s first ever refresh or “full bottle” makeover. The new look and feel will still embody the vibrant, carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism and spirited energy. As part of the rollout, Shock Top will be […]

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Full-Flavored Light Beer

HEINEKEN USA has introduced Amstel Xlight, now available  in Arizona, Texas and Boston. With only 90 calories, two grams of carbs, 4.2% ABV, and four IBUs, Amstel Xlight sets the new standard for a sessionable, premium quality light beer with a full-beer flavor you wouldn’t expect from a light beer. For domestic light beer drinkers […]

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New Milkshake Flavor

F’real Foods is introducing a new limited time offering: Red Velvet Milkshake. Decadent chocolate mixed with rich cream cheese frosting makes this milkshake a luxury for customers’ taste buds. And they deserve luxury, my friend. Oh, yes they do. The Red Velvet Milkshake is available for order now. For More Information From F’real Foods (877) […]

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Twinkies Cappuccino

Hostess Brands, in partnership with Kerry Convenience, has launched Twinkies Cappuccino, available now for the c-store channel. The parties have entered a license agreement through which Kerry will manufacture and distribute the new products under the Hostess brand. Inspired by Hostess’ classic Twinkie, the delicious cappuccino beverage combines creamy milk, sponge cake flavor and a […]

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Rutter’s Remodels To Introduce Beer Caves

Rutter’s looks to offer beer in as many stores as possible. Rutter’s has just remodeled its Middletown, Pa. location to incorporate a beer cave, making it the first convenience store in Dauphin County to offer a Beer Cave to customers. Previously, Rutter’s remodeled its Waynesboro, Pa. location to include a Beer Cave. This was the