7-Eleven Slurpee Cup Wins Package Design Award

7-Select packaging also recognized as part of the GDUSA 2018 American Package Design Awards. 7-Eleven’s Slurpee cup design and 7-Select packaging were recently recognized with design awards. Brandimage, a global consultancy of brand equity architects and designers, was honored with three awards recognizing packaging design excellence for 7-Eleven in the GDUSA 2018 American Package Design

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Rutter’s Introduces Beer Sales to 20th Location

Wine sales are also available at the c-store. Rutter’s recently added beer to its 20th location with the installation of a beer cave at the Rutter’s on Greenbriar Road in Hanover. This makes eight Rutter’s locations in York County, Pa. to have a beer cave. Rutter’s offers its customers an assortment of craft, domestic, and

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Opportunity Flows from Fountain

More drink flavors and savvy promotions can help wring the most out of a c-store’s cold dispensed beverage program. By Howard Riell, Associate Editor From teas to functional carbonated beverages and specialty frozen drinks, the cold dispensed category is seeing an influx of new opportunities to capture customer dollars as traditional carbonated soft drinks decline.

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Tiger Beer Launches ‘The Uncaged’ Campaign

Tiger Beer will inspire people to look beyond familiar faces and discover those who are truly shaping the future. Since 2013, the world-acclaimed Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their

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Energy Shots Slip Back

Over the past few years, energy shots have emerged as a separate product category from energy drinks and other functional beverages. While energy drinks are increasingly associated with healthfulness and positive lifestyle choices, energy shots remain oriented toward direct functionality. Americans crave added energy as much as ever, yet overall category sales of energy shots

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Domestic Beer Sales Fall Flat

Beer buyers are unswervingly loyal to convenience stores that carry their favorite brands, and reward them with additional sales through larger basket rings. The category is undergoing a sea change. For example Budweiser, which according to Beer Marketer’s Insights had ranked as America’s most popular beer until 2001 and one of its top three since

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Energy Drinks Wake Up Category

Line extensions and Americans’ unremitting thirst for energy and variety continue to power the energy drink category. Convenience store sales of energy drinks totaled $8.4 billion in 2017 and the segment is expected to register a compound annual growth rate (CAGR) of 3.6% during the period 2018-2023, according to market research firm Mordor Intelligence. The

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Bottled Water Making Waves

Both the bottled water and sports drinks categories have continued benefitting from the robust economy and consumers’ penchant for consuming healthier beverages. Sales of bottled water in convenience stores totaled nearly $4.3 billion in the 52 weeks ending Dec. 31, 2017, while sports drinks totaled $2.8 billion, according to scan data from Chicago-based market research

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Juices, Teas Stir Margins

In the juice and tea segments, it’s the products with healthier ingredient profiles, low sugar and on-trend flavors that are at the forefront in convenience stores. Total juice revenue last year totaled $12 billion and although annual growth declined 2% between 2012 and 2017, it’s expected to grow slightly at .2% between 2017 and 2022,

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Mystery Flavor

Four Loko has introduced Four Loko Black, a cryptic name that encourages consumers to determine the latest flavor for themselves. Known for giving their fans the chance to discover and describe new flavors on their own terms, Four Loko Black follows Four Loko Gold as the second mystery flavor in the brand’s Camo can series. […]

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Cumberland Farms Rolls Out Iced Lattes

The New England chain expands its beverage selection. Cumberland Farms is launching its new Farmhouse Select Premium Espresso Iced Lattes across all retail locations throughout the Northeast and Florida. These house drinks are available for $2.59 – and customers can also score a deal of two for $4 every day. The lattes are available in

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Dispensing Cold Profits

According to the National Association of Convenience Stores’ (NACS) most recent State of the Industry report, average sales per store in 2016 of cold dispensed beverages were $52,457 and frozen dispensed beverages were $23,414, almost 98% of c-stores sell cold dispensed beverages and 96% offer the frozen type. Cold dispensed remains popular with retailers because

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New Sparkling Flavors

DASANI Sparkling is adding three new flavors to its lineup: Pomegranate Blueberry, Pear Kiwi and Original. Pomegranate Blueberry and Pear Kiwi provide notes of fresh fruit flavor and Original offers the clean, crisp taste sparkling water fans look for. The new flavors are launching with a soft rollout in March and will be available nationwide […]

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Soft Drinks Target of Changing Market

Noncarbonated beverages and sparkling waters are getting more space in coolers as customers look for alternatives to traditional soft drinks. In the fourth quarter of 2017, Coca Cola eked out a 1% gain in sales of its carbonated soft drinks (CSDs) such as Coke, Sprite and Fanta in North America, while global volume sales dipped

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Relaxation Shots

Finding time and energy in the day to day can be challenging, especially for those trying to take care of everyone and everything in addition to themselves. K-Chill 2oz relaxation shots have been carefully designed to give customers a little relief during this inevitable grind. All K-Chill 2oz shots have been specifically formulated to help […]

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Bubbly in a Can

Now available nationwide, House Wine Rosé Bubbles 375-milliliter cans are the latest offering in the winery’s lineup of quality wine in a fun, portable package. In addition, two other House Wine favorites, Sauvignon Blanc and Pinot Noir, are also available in the same format. A true original, House Wine has consistently pushed the boundaries of […]

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Antioxidant-Infused Beverage

The Fuze brand relaunched in January 2018 with the debut of Fuze Antioxidant & Vitamin Infused, a delicious and refreshing fusion of tea and natural fruit flavors, anchored in functionality and added benefits. Fuze Antioxidant & Vitamin Infused will be available in four flavors: Summer Peach Black Tea, Blueberry Black Tea, Tropical Mango Green Tea […]

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Master Brew Kombucha

KeVita, a manufacturer of fermented probiotic and kombucha beverages, has introduced two new flavors to its Master Brew Kombucha line: Blueberry Basil and Roots Beer. Taking cues from today’s food trends and interest in innovative pairings, Blueberry Basil and Roots Beer bring two unique flavor profiles to the kombucha market while providing all the benefits […]

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Tecate Launches ‘Claim Your Corner’ Promotion

“Claim Your Corner” is a fully-integrated marketing program that works at multiple levels to drive consumer engagement and retail sales. Tecate is bringing back its popular boxing promotion, inviting fans to gather for every fight and decide who will run the ring, Tecate in hand. With the bell having rung, it’s time once again to

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Dos Equis Launches ‘Keep it Interesante’ Campaign

Brand helps fans crank up their interesting side in new creative campaign. In an exciting evolution of its “Most Interesting Man” campaign, Dos Equis is out to prove that “interesting” is not limited to just one man; everyone can be interesante. The Keep it Interesante campaign aims to drive home the creative edge the brand

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POWERADE Introduces New Brand Platform During March Madness

‘That’s Some Kind of Power’ campaign debuts during first four March Madness games. With Selection Sunday in the books, and the 68-team field determined, POWERADE – the Official Sports Drink of the NCAA – is back on the sidelines for another March Madness tournament, with an entirely new brand platform, centered around POWER. The new

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Uniquely Southern

Cheerwine, the family-owned soft drink from North Carolina, is kicking off its 101st year by rolling out a fresh look and feel and a new campaign that celebrates the unique and authentic parts of today’s South, from food to places to culture. Cheerwine has a unique cherry taste that has delighted southerners for more than […]

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Juicy IPA

Samuel Adams is introducing New England IPA, a refreshingly juicy and hazy IPA. Previously available only in New England, Sam Adams brewers listened to drinkers’ enthusiasm for the beer, which was the best-selling growler of 2017 at the Boston Brewery, and are responding by rolling it out across the country for craft beer lovers to […]

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Food, Beverage Industries Fight Proposed Tariff

A 10% tariff on aluminum would cost beer and beverage producers $256.3 million. President Donald Trump announced plans on Thursday, March 1, to place a 10% tariff on aluminum imports. He plans to make a final decision on the tariff by April 11, according to a report by Reuters. Between January and October last year,

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Packaged Facts Outlines Key Beverage Trends

From hybrid beverages to health boosting formulations beverages are evolving to keep pace with changing customer demands. The beverage category is evolving rapidly thanks to ongoing innovation. In the new report “U.S. Beverage Market Outlook 2018,” market research firm Packaged Facts provides comprehensive trend analysis of seven leading categories in retail packaged beverages, including Bottled

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