7-Eleven Launches Million Points Giveaway

Seven lucky participants to receive a million 7Rewards points redeemable at 7-Eleven Convenience Stores.

7-Eleven is launching the Million Points Giveaway Sweepstakes, which is sure to inspire even more customers to sign up for the 7Rewards loyalty program within the 7-Eleven app for a chance to be one of the lucky winners.

Seven lucky people will get “rewards rich” by winning 1 million 7Rewards points each, which they can use to purchase top-selling food and drinks at participating 7-Eleven stores. The sweepstakes runs through April 28, 2018, with winners drawn weekly.

In addition to multiple Million Points prizes, exclusive experiential prizes will also be awarded weekly. The prizes include a completely outfitted media room, trips to sporting events and racing weekends, live music events … and even a trip for two to Paris, France. Winning a million points will unofficially get customers to “Pointillionare” status, which allows customers to have an abundance of reward points and 7-Eleven products at their disposal.

The Million Points Giveaway coincides with the recent 7Rewards loyalty platform enhancement that adds a points-based loyalty program. Now 7-Eleven shoppers can easily earn points on almost everything they buy—approximately 80% of those available in the store. The in-app menu is designed to always provide the customer with what they want as it is curated with customer favorites.

“Our strategy to make every customer’s interaction with 7-Eleven valuable and delightful just got bigger and better. The enhanced 7Rewards app gives customers more ways to earn and redeem points in order to get free stuff,” said 7-Eleven Chief Digital Officer and Chief Information Officer Gurmeet Singh. “Giving away a million points each week gets our customers excited –just like the new 7Rewards points program grabbed their attention. Since the launch, we’ve gone from 9 million members to over 12 million and counting.”

What will 1 million points get you? A lot. For example, you could get approximately…

1,250 medium Slurpee drinks;

833 Big Bite hot dogs; or

500 Melt sandwiches;

Million Points winners don’t have to wait to redeem their points. They can use them whenever they want on any eligible product. Items are listed in the app and include hot and cold beverages and sandwiches, fresh and packaged bakery, snacks, candy and more. Customers must be registered to redeem their rewards and can do so via the app or the mobile site.

Entering is as easy as scanning the personal barcode in the 7-Eleven mobile app (available free through Google Play or the iTunes App store) when checking out. Purchase of a featured product earns an extra entry. A 7Rewards member can scan the app to enter up to six times a day or 42 times each week. The entry period starts over each week. In addition to scanning the app, customers can use their registered loyalty card or the bar code obtained by messaging the 7-Eleven Chat Bot on Facebook Messenger.

Other winners will receive experience-of-a-lifetime prizes:

Week 1, 3/11/18 – 3/17/18: Round-trip airfare for two to Sonoma, Calif., brought to you by Monster. Includes hotel accommodations for two nights, two Hot Pass tickets to Sonoma Raceway, ground transportation to and from event and $500 spending money. (ARV: $3,330).

Week 2, 3/18/18 – 3/24/18: Racing Experience in Austin, Texas, Oct. 19-21, 2018 brought to you by 7-Eleven. Round-trip airfare for two to Austin, hotel accommodations for three nights and two VIP track passes. (ARV: $3,500).

Week 3, 3/25/18 – 3/31/18: Tickets to Men’s Division 1 Basketball Weekend in Minneapolis, April 6-8, 2019 brought to you by Reese’s. Includes two tickets to the Men’s Final Four Basketball Championship (includes three games) and $5,000 spending money. (ARV: $5,750).

Week 4, 4/1/18 – 4/7/18: Live Music Experience in Miami, Fla. in June 2018, brought to you by Pandora. Round-trip airfare for two to Miami, hotel accommodations for two nights, two VIP passes to a live event, ground transportation and spending money. (ARV: $5,000 each).

Week 5, 4/8/18 – 4/14/18: Home Media Room Giveaway brought to you by Coca-Cola. Media room seating and big screen TV, surround sound system and gaming console—the winner will receive a $3,000 gift card toward media room seating and a $3,000 gift card for use towards media room electronics. The winner will also get unlimited streaming movies for one year, Coca-Cola 2L and 7-Eleven pizza for one year, Postmates gift card, four framed movie posters, and Coca-Cola-branded kettle corn popcorn maker, collectible mini fridge, plaid blankets and double-walled tumblers. (ARV: $8,148).

Week 6, 4/15/18 – 4/21/18: Tickets to 2019 Pro Football Event in Orlando, Fla., on Jan. 27, 2019, brought to you by PepsiCo. Round-trip airfare for two to Orlando, hotel accommodations for four nights, two tickets to pro football event, two tickets to a theme park, ground transportation and spending money. (ARV: $4,750).

Week 7, 4/22/18 – 4/28/18 Paris Excursion: Trip for two to Paris, France, brought to you by Perrier. Round-trip airfare for two to Paris, hotel accommodations for four nights, and $500 spending money. (ARV: $7,600).

Customers can earn bonus points on select items as well as receive digital coupons. When members buy products on bonus points, they can earn rewards even faster. To make it even easier, when a participating item is scanned, the digital coupon is automatically applied during checkout.

Originally, the 7Rewards loyalty program was a buy six hot beverages and get the seventh free. The “Buy Six-Get Seventh Free offer” was later expanded to include all proprietary 7-Eleven beverages sold in a cup. That beverage offer remains in the new expanded 7Rewards program.

The enhancements to 7Rewards are key aspects of a companywide initiative to create greater customer engagement by personalizing the customer experience, both in-store and through digital technologies. 7‑Eleven updated the app specifically to make their customer’s experiences in and out of the store even more enjoyable.

Points are not earned on purchase of excluded items such as fuel, financial services, prepaid cards, lottery tickets and other age-restricted items.


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