Kroger’s QFC Division Partners with Instacart for Delivery

Partnership allows customers to get groceries delivered to their doorsteps as soon as two hours after placing an order.

QFC, a division of The Kroger Co. is the latest business to hop on the home delivery bandwagon.

QFC is now offering home delivery at a majority of its stores in both Puget Sound and Portland, through a partnership with Instacart, a nationally-recognized on-demand retail delivery service. The partnership supports two key drivers of the company’s Restock Kroger Plan: Expand Partnerships to Create Customer Value and Redefine the Food and Grocery Customer Experience.

“By offering home delivery in addition to in-store shopping and online ordering for curbside pickup, we are listening to our customers who are telling us they want the convenience of shopping anyway they choose,” said Suzy Monford, president of QFC. “We know that our customers are busier than ever but still want to feed their families fresh, healthy foods that are available at low prices. This new partnership allows our customers to have their groceries delivered to their doorsteps as soon as two hours after placing an order.”

QFC delivery powered by Instacart will be offered in addition to its ClickList store locations that offer online ordering for curbside pickup.

“Instacart customers prefer doing their online grocery shopping from local stores, where they know the products,” said Andrew Nodes, vice president, retail accounts for Instacart. “We are thrilled to partner with QFC to give our customers in Portland and Seattle a new convenient option for shopping at their favorite local QFC store.”

How does QFC home delivery work? Customers place their orders through the “Delivery” link at www.qfc.com. The customer enters the zip code where the delivery will be scheduled then chooses from 40,000 offered products, including perishables, which are categorized and sorted for easy viewing and selection. The customer builds a digital cart by clicking and adding products. Once the customer has completed building the online basket, a preferred delivery time between 9 a.m. and midnight can be selected. An Instacart shopper then hand-picks the items and delivers the order within a preferred one-hour time window. The home delivery fee will be waived for first-time customers.

 

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