The 3rd Annual Consumer’s Choice Contest will identify the hot new products convenience store customers want most across nearly two dozen categories.
Increased channel blurring is making it tougher for convenience stores to retain existing customers—and harder yet to develop loyalty in new ones. That’s why new products are so important to convenience stores. They keep customers engaged and returning time and again to see what’s new and exciting on convenience store shelves.
So if you are a supplier with a new product on track to launch in the next few months or if you have recently launched a new product that is marketed to convenience store customers, we have a Hot New Products Contest just for you.
Convenience Store Decisions is proud to announce the third annual Consumer’s Choice New Product Contest, which will honor the best new products launched across a host of c-store categories.
Convenience Store Decisions is teaming up with FriendShip Food Stores, a division of Beck Suppliers, to let real convenience store customers be the contest judges. The 2017 Consumer’s Choice New Products Contest will take place live on July 20 at the newly redesigned FriendShip Foods Store in Port Clinton, Ohio.
At this exclusive one-day event, supplies and manufacturers will be able to have their new products sampled and reviewed by customers on site at the convenience store. Products will be evaluated by c-store shoppers on several criteria including taste, value and uniqueness.
Click to view the contest rules and entry form.
Results will be published online at www.cstoreproducts.com and in a special New Products section/supplement of Convenience Store Decisions magazine. Winners will also be recognized at the 2017 National Advisory Group (NAG) Conference in Nashville, Tenn., in September, and at the 2017 National Association of Convenience Stores (NACS) Show in Chicago in October.
Last year’s contest, hosted by Truenorth in Medina, Ohio, featured a number of unique foods and flavors, snacks and beverages provided by suppliers from around the country. Arranged in different categories, the array of products was evaluated on quality, consistency and overall consumer appeal.
There were more than 125 SKUs on display in 2016, provided by more than 75 foodservice and CPG suppliers. Passing patrons were asked to judge how impressed they were by the various category products.
Provided evaluation forms, clipboards and enough time to sink their teeth into the project, Truenorth customers rated the samplings on the following criteria: taste, quality, product innovation and the likeness they would but that product in future store visits.
The cost to enter the 2017 contest is $200 per item/SKU. Companies are limited to a maximum of three items/SKUs per company.
View the contest rules and download a contest forms at Hot New Products Contest. Items to arrive no earlier than Monday, July 17 and no later than Tuesday, July 18. Food items should arrive ON Wednesday July 19.
For information on how you can enter the 2016 Consumer’s Choice New Products Contest, visit http://www.cstoreproducts.com/2017-consumers-choice-new-product-contest/ or contact John Petersen or Barb Martin at (440) 250-1583, or via email at [email protected] or [email protected].