New convenience store features Marketplace prototype, including an elevated food experience.
Kum & Go introduced its latest store location in Coralville, Iowa at 2600 Holiday Road. The 6,200+-square-foot store was built with the Marketplace store design and opened on March 30.
To encourage customers to try out those offerings, the first 99 customers to arrive on Thursday morning receive a coupon for a 99-cent whole pizza.
The centerpiece of the store is an expanded and open food preparation area that customers can see from the moment they enter. Other location features include:
Elevated food experience with Kum & Go’s “Go Fresh Market”
Open kitchen layout, clear aisles and easy-to-navigate zones
Seating inside with heated patio seating outside
Complimentary Wi-Fi and charging stations for customers
Designed for LEED-certified status, using energy efficient and sustainable design practice
Expansive beer cave and growler station with fresh beer
“This new footprint represents everything that Kum & Go strives to be for our associates and for our customers,” said Kum & Go president and CEO Kyle Krause. “This is the evolution of our brand promise and business approach. Now customers can truly experience the ‘more’ that we provide.”
The store will be open 24 hours a day.
Kum & Go operates three stores in Coralville, and 10 in the Iowa City area. Future locations of this new layout are planned for 2017 in Colorado, Iowa, Missouri, Nebraska, Oklahoma and South Dakota.