Nielsen outlines salty snack, jerky and meat stick sales.
Nielsen has reported that in the last year (week ending Feb. 25, 2017), salty snacks generated more than $27.8 billion in sales. While salty snacks are bringing in sales, customers are also on the hunt for protein, meaning meat snacks have a huge opportunity in c-stores.
A few key highlights from Nielsen:
- A $2.8 billion category, meat snacks (including jerky and stick formats) posted compound annual sales growth of more than 7% over the past four years, with sales growth of 3.5% in the last year.
- American households spend an average of $25.81 per year on meat snacks. Their per-trip spend on sticks and jerky is also about twice as much as it is on popular staples like potato chips and popcorn ($7.42 vs. $3.61 and $4.01, respectively).
- Asian-American households spend the most on meat snacks each year ($31.61 on average) and are more than 22% more likely to buy meat snacks than the average shopper.
For more information, check out Nielsen’s latest blog post: http://www.nielsen.com/us/en/insights/news/2017/wheres-the-beef-check-the-snack-aisle.html