CSD/NAG Idea of the Day: Impulse Purchases

Lit Light BulbToday’s idea of the day:

Drive impulse purchases at checkout with higher-priced items.

Take a look at the items you place by the front checkout to drive impulse sales and consider how you can revamp this section to make the most profit possible. Are most of the items low-priced items?  If so, consider adding some higher-priced novelty items that offer a great margin. Have your associates upsell the items while customers are checking out.

Send your ideas to Senior Editor Erin Rigik Del Conte at edelconte@csdecisions.com.




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