Offer digital gift cards as an option alongside your physical gift card display.
Younger generations prefer to do things on a mobile/digital platform when possible and digital or electronic gift cards are no exception. While many customers appreciate having a tangible gift card, you can boost sales by also offer a digital solution for when an electronic gift card is better suited to their needs. Some ways to offer digital gift cards include a PIN on the receipt that can be used digitally or QR codes on the side of the display through which a shopper can select a digital gift card instead.
Send us your idea. Email Senior Editor Erin Rigik Del Conte at [email protected].