By Bill Scott, President, StoreReport LLC
Changes in sales for April were relatively small. An analysis of 30 convenience stores located in Mississippi comes up with a new winner for April.
The winner is CAMEL CRUSH Hard Pack that jumped from the 125th position to 91, an impressive gain in rank of 34.
Last month’s winner Kimble’s Ole School Corn Flake Chewy continues to show a healthy increase in sales, up 13 ranks over the previous month after we saw a huge gain of 173 positions in March.
The big loser was BLACK & MILD WOOD TIP (UPC 070137105251) which did not appear on the list at all. However it seems to be replaced by BLACK & MILD (UPC 070137809326) which appeared on the list for the first time at position 59. Could be a name and a UPC change, it’s difficult to tell.
MARLBORO RED HP dropped 16 positions, and MARLBORO MENTHOL GOLD down from 85 to position 98.
FANTA BERRY 20 ounce dropped nine positions in our list. Fanta products appear to be quite volatile in their ranks. Possibly there are various sales efforts going on within that brand.