Mike’s Hard Lemonade Co.’s mike’s HARDER is introducing a new seasonal flavor: Apple Firebomb. It combines the refreshment of a crisp apple ale with red hot cinnamon and 8% ABV. On shelves now, this is also the brand’s first flavor to appear in a series of consumer-designed, limited-edition collectible cans. The design contest for Apple Firebomb was the first of the ongoing consumer initiative, inviting fans to take an active role in the brand and “choose HARDER,” from the can designs to the flavors. A second series of cans has already been chosen to launch mike’s new HARDER DragonFruit flavor in February 2015. Design submissions for a new Jamaican Lemonade flavor are now being accepted at Zooppa.com, with cans hitting shelves in June 2015.
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