Newcastle is resurrecting its popular Werewolf Blood-Red Ale, which was the top-selling imported limited edition in 2013. Like the nocturnal man-beast that serves as its namesake, Newcastle Werewolf has something of a split personality. Tear into a bottle or a pint and it mysteriously transforms—starting out smooth and mellow, then transforming to a bitter bite that will leave beer lovers howling for more. Newcastle Werewolf features a seasonally advantageous palate—sweet berry fruit with roasted caramel notes up front followed by a bite from Fuggle and Golding hops at the finish. It is brewed with rye malts, making it naturally blood-red in color, and is 4.5% alcohol by volume with 23.4 International Bittering Units. Newcastle Werewolf will be supported by a national social and digital campaign, local sampling (where legal), and point-of-sale materials and displays at retail. Newcastle Werewolf is available nationally from August through October in six-packs and 12-packs priced comparably to Newcastle Brown Ale.
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