Beer drinkers in the southwestern U.S. can quench their thirst for a unique, refreshing and authentic Mexican lager when Montejo arrives at bars, restaurants and at grocery and convenience stores Sept. 1. Anheuser-Busch will import Montejo—a golden lager beer with more than 100 years of Mexican brewing tradition. The launch of Montejo marks the first import from Mexico to the U.S. by Anheuser-Busch. With origins in Mexicos’s Merida, Yucatan, Montejo is brewed at Cerveceria Modelo S. de R.L. de C.V. in Tuxtepec, Oaxaca, Mexico. Anheuser-Busch will put muscle behind Montejo’s launch in California, New Mexico, Arizona and Texas with an integrated advertising and marketing campaign. Montejo contains 4.5% alcohol by volume (ABV) and will initially be available in packs of 12 12-ounce cans and six 12-ounce bottles.
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