Brand Refresh

New WK package family shotMeat snacks mainstay World Kitchens recently completed a brand refresh, overhauling its logo, package design and size options. But don’t worry, the brand principles remain steadfast: providing retail customers and consumers with high-quality, expertly flavored meat snacks at attractive prices. The entire product line is made from the finest ingredients, is competitively priced and appeals to a broad audience. World Kitchens packaging has been repositioned with a new logo and suave design elements that capture the essence of the brand. That essence is brought to life with a new tagline: World Class Jerky. Value Price. Now, World Kitchens jerky comes in three sizes; Mega 10-ounces (SRP $12.99), Jumbo 7.2-ounces (SRP $10.99) and Snack 3.1-ounces (SRP $5.99). Saddled with a full-bodied product flavor portfolio ranging from familiar to unique, World Kitchens beef jerky offerings include Old Fashioned, Teriyaki, Peppered, Hot & Spicy and Brown Sugar. The company has also introduced World Kitchens Original Turkey Jerky, made with strips of lean, white turkey breast seasoned and smoked over mesquite. It’s 98% fat free with no added MSG.

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