New Brand Look and Feel

BroasterWith 60 successful years of providing great-tasting chicken, delicious grab-and-go foods and proven pressure fryers to the foodservice industry, Broaster Co. is celebrating a milestone in 2014 with a strategic, renovated brand launch. The revitalized brands feature an updated look and feel for all promotional collateral, including new packaging and POS materials, three new Websites with foodservice and consumer focuses, digital menu boards available to operators, SmartTouch Controller technology on its pressure fryers and a store locator app that will make it easy for consumers to find their favorite Broaster foods in their area right from their smartphone. Broaster Co.’s 60th anniversary set the stage in San Juan, Puerto Rico Feb. 18-20, 2014 as the rejuvenated brand was introduced to nearly 40 loyal distributors from across the country. During the event, Broaster Co. introduced the new brand elements with a trade show style, engaging with distributors on a personal level and discussing how the change will positively impact their businesses.

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