Cumberland Farms Saves Customers $10 Million On Gas

cumberlandfarmslogoCumberland Farms now offers exclusive rewards in-store when customers use the SmartPay Check-Link Mobile App.

Cumberland Farms customers’ have saved $10 Million on gas since the launch of Cumberland Farms’ free SmartPay Check-Link payment program in January 2013.

The program lets customers pay for gas and in-store purchases using their mobile phones or with a payment card. Free to enroll, SmartPay Check-Link users automatically save 10 cents on every gallon of gas, every day. In addition, Cumberland Farms now offers exclusive rewards in-store when customers use the SmartPay Check-Link Mobile App. For every 30 gallons of gas purchased, customers will receive rewards like a free Farmhouse Blend Coffee or a Chill Zone beverage.

“We’ve been blown away by the success that our SmartPay program has seen in less than 18 months since its launch, and the number of participants is growing daily,” said Ari Haseotes, president of Cumberland Farms. “We are so proud that we’ve saved our customers $10 million to date—and with the addition of our rewards program for mobile app users, we’re providing our loyal customers with even more convenient ways to save at the pump and in-store, especially with Memorial Day and summer travel ahead.”

Smart-Pay Check-Link is available in both a mobile app and a payment card format, and ensures secure, PIN-based transactions to a user’s checking account. Anyone can enroll for free at To use, customers can swipe their SmartPay Check-Link card or pay with their mobile phone right at the pump and instantly save 10 cents per gallon on gas, every day. Following the transaction, mobile app users are automatically e-mailed a receipt and notified of how much money they saved on that transaction by using SmartPay—and their lifetime savings with the program.

SmartPay Check-Link also works inside any Cumberland Farms store, so users can pay with their phone or swipe their SmartPay payment card to purchase any and all items in store, including signature menu items such as Farmhouse Blend coffee, Chill Zone beverages, and new hot food items.




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