Kangaroo Express Debuts 2014 ROO Cup

kangaroo-express-celebrates-national-coffee-day01The ROO Cup offers 25-cent refills through Sept. 30, keeping special deals, including a free ROO Cup refill with purchase of a grill item, flowing all summer long.

Kangaroo Express has announced its ROO Cup, a collectible cup refillable with any fountain and frozen beverage for only 25 cents, is now available in stores for the fourth consecutive summer.

The ROO Cup has captured the hearts of thirsty guests and returns to Kangaroo Express convenience stores with even more ways to save this summer season.

The 2014 ROO Cup retails for just $6.99, plus tax, and can be refilled for 25 cents through Sept. 30, almost a full month longer than last year, at any of the more than 1,500 Kangaroo Express locations throughout the Southeast.

Popular ROO Cup customization options, such as colored straws, will return, giving ROO Cup fanatics options to personalize their ROO Cup along with additional opportunities to save. During “Straw Days,” fans with a specific color straw can redeem a free ROO Cup refill.

“The ROO Cup craze is back and already filling our stores with dedicated fans anxious to kick off the ROO Cup season and enjoy 25-cent drink refills with friends and family for another summer of fun,” said Gordon Schmidt, interim senior vice president of operations, Kangaroo Express. “With special deals on everything from refills to on-the-go meals and snacks, ROO Cup fans will have many choices as they fill up with thirst-quenching ROO Cup refills.”

In addition to colored straw deals, Kangaroo Express is providing guests with even more ways to save this summer by offering a free ROO Cup refill with the purchase of a grill item, such as a hot dog or taquito, at grill-ready stores. Guests can also grab snacks in the ROO Cup display for just 75 cents each, including GRANDMA’S Cookies, BUTTERFINGERS, Cheez-Its, Nature Valley Granola Bars, Trolli Sour Crawlers, Big League Chew and PIXY STIX.

ROO Cup enthusiasts are also encouraged to share their summer ROO Cup experiences through social media using the hashtag #ROOCup. Additionally, fans can participate in ROO Cup social media contests that will be held each month to give ROO Cup enthusiasts the opportunity to win prizes and be featured on ROOCup.com. Follow Kangaroo Express on Twitter and Facebook to learn more and join the ROO Cup rumble!

Fans can keep the savings flowing all summer long, join the ROO Club by texting “ROOCLUB” to “THEROO” (843766) or by downloading the free Kangaroo Express Mobile App. ROO Club members will receive text messaging deals, such as alerts on Straw Days and in-store deals on candy, snacks and more.




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