Lighter Display

New DjEEP 24-lighter counter tray promises faster turns.Kretek International Inc. has announced DjEEP’s new 24-count lighter tray display. The new compact unit uses less than one-fourth of a square foot of counter space, and each disposable tray can deliver more than $24 of retail profit. The unique DjEEP shape and design offers instant visibility and around $1 profit per lighter.  The trays also provide stronger product presentation for cash and carry wholesalers. The displays come shrink-wrapped with proper DOT and HAZMAT labels, with 18 trays per DOT-approved master shipper. Kretek is promoting the new tray to enhance marketing of DjEEP’s Marilyn Monroe collector series, as well as new Denim and Camouflage designs. First ship date is May 10, 2014.  Your Kretek sales representative has details.

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