Understand Shopper Behavior

rtaUnderstanding the need to make Digital Signage networks “accountable,” Max Capital Group leveraged its access to retail footprints by creating a suite of Web-based tools aimed at understanding the shopping behavior of the consumer that interacts with the retailer. Store IQ and Market IQ allow the retailer to not only understand purchasing decisions but to influence those decisions before they happen. Using state-of-the-art visualization tools, these tools paint a simple yet powerful picture of trade areas, projected income, consumer analytics and revenue potential like no other market intelligence tool. By bringing the POS transactional bundle to Web, using the RTA appliance, retailers can gain access to business intelligence and shopper marketing analytics on the go, effectively extending the reach of complex and advanced data collection and sorting from the Web into the brick and mortar retail establishment.

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  1. Store Owner says:

    Does it Need any integration with the POS system?

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