HEINEKEN Debuts 8.5-Ounce Slim Can

HenekeinHEINEKEN USA is introducing the first 8.5-ounce slim can format in the premium price segment. Beginning March 1, 2014, Heineken 8.5-ounce Slim Can 12-packs will roll out at retail outlets across the country just in time to capitalize on the spring/summer and on-the-go outdoor occasions. “The 8.0-8.9-ounce can size experienced explosive growth in 2012, growing 356% in case volume and 522% in dollar volume and now represents an 8.2M case segment and growing (Nielsen FY 2012; FDCM),” said Belen Pamukoff, Heineken brand director, HEINEKEN USA. “Forty-two percent of that growth is generated in the c-store channel where the eight-ounce can format is outpacing all other sizes and is a preferred pack size among ethnic consumers (Nielsen FY 2012; FDCM). We are excited to now offer shoppers Heineken 8.5-ounce slim cans, the first premium 8.5-ounce format that caters to the growing Hispanic and African American demographic who prefer upscale beer and Heineken to mainstream counterparts.” Pamukoff continued, “The 8.5-ounce can is the perfect size for outdoor and sports-viewing occasions. The smaller can size ensures a colder liquid per serving while Heineken’s superior taste and contemporary upscale pack graphics provide consumers with a premium and memorable beer drinking experience.”

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